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Travel Agent Incentives

written by | Posted on January 28th, 2014


With miles of shoreline on both sides of the state, family-friendly attractions, diverse natural wonders and a bouquet of destination wedding offerings, Florida is a gold mine for travel agents with plenty of vacation options for diverse clientele. Adding to the perks of selling a Florida vacation is the range of travel agent incentives offered by the state’s convention & visitors bureaus. Here are some CVB perks you’ll want to take advantage of:

You can plan Florida Keys-specific vacations with Monroe County Tourist Development Council’s new web-based video-learning platform, the Key Lime Academy (fla-keys.com/keylimeacademy). Via seven video-driven modules, you’ll learn about Keys properties, attractions and history. Each module is followed by a quiz with a set of questions. The entire process takes about 45 minutes to complete, and can be done either incrementally or in a single sitting. Upon completion, you’ll receive a certification as a Florida Keys destination specialist.
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The Greater Miami Convention & Visitors Bureau has travel agents in mind with its “Travel Professionals Resource Center” website (travel.miamiandbeaches.com). From information on what’s new in Miami to visitors’ guides and points-of-interest brochures (printed in four languages), the site provides a slew of sales material, itinerary ideas, and even a link to sign up for their newsletter. The CVB also offers agents a Go Miami Card, which provides special promotions and discounts to top Miami attractions and tours.

Farther north, the Greater Ft. Lauderdale Convention & Visitors Bureau (sunny.org/travel-trade) welcomes travel agents to come and explore sunny Ft. Lauderdale and its environs through FAM trips. For more information, e-mail tourismsales@broward.org.
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The Palm Beach Convention & Visitors Bureau, meanwhile, offers a microsite designed specifically for travel agents (palmbeachfl.com/travel-trade) where you can access travel agent rates, commissionable packages, a tool kit with guides, videos and photos, and contact information for the CVB’s leisure sales team.

In Central Florida, the Orlando Convention & Visitors Bureau offers a travel agent-dedicated site (trade.visitorlando.com) where you can access samples of popular Orlando itineraries to fit your client’s every need; find out about all the latest news, deals and promotions for Orlando; and become a destination expert with the Orlando Travel Academy. Graduates of the course are eligible to receive exclusive benefits, including being listed in a “Travel Agent Lookup” widget on the Visit Orlando consumer website; a Travel Agent Passport, with discounts and complimentary offers in Orlando; and select agents will be able to participate in an Orlando FAM trip.
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